The system, not just the scripts.

Sandcastles finds viral videos and writes scripts fast. Revlis does that too, then wraps it in the whole job: brand strategy, audience psychology, client planning, approvals, and month-over-month iteration. One workspace, end to end.

Built by a social media manager, for social media teams.

Revlis comes with more, so you grow with strategy.

A scriptwriting accelerator solves one step. Running social media for clients is five steps: strategy, research, planning, creation, and iteration. Revlis runs the whole thing in one workspace.

Psychology first

Every post is engineered around how the brain processes the first 3 seconds, not post more and hope.

A real research engine

Track competitors, search by keyword, or paste any video link to get the hook, structure, and psychology behind why it won.

The full workflow

Strategy, planning, a script Laboratory, and month-over-month iteration. Not a blank board, but an operating system for content.

Built for content

Designed around the social media workflow by a working SMM, not a generic template you bend into shape.

Revlis vs. Sandcastles, line by line

Six categories, side by side. Where Sandcastles is strong, we say so. "Surface-level," "Limited," and "Seats only" mean a related capability exists in a narrower form.

Brand Strategy

Everything starts here: the entire layer a scriptwriting tool skips.

Capability
Revlis
Sandcastles
Brand strategy workspace (goals, KPIs, cadence)
Yes
No
Audience demographics, psychographics, and emotional triggers.
Yes
No
Content Pillars
Yes
No
Psychology tactics library (FOMO, reciprocity, social proof)
Yes
No
Offerings: reusable product / benefit assets
Yes
No
Export strategy to PDF / PowerPoint
Yes
No

Research & Viral Intelligence

Where the two tools are closest, and where Revlis still goes deeper.

Capability
Revlis
Sandcastles
Track competitors by username (IG + TikTok)
Yes
Yes
Keyword research on TikTok
Yes
Yes
Paste a video link for a full breakdown
Yes
No
Outlier detection (top-performing posts)
Yes
Yes
Hook / structure analysis
Yes
Yes
Deep psychological analysis (identity, emotional arc)
Yes
Surface-level
Replication Blueprints
Yes
Yes
Conversion & funnel analysis (TOF / MOF / BOF)
Yes
No

Script Creation: The Laboratory

Strategy and research go in; a directed short-form script comes out.

Capability
Revlis
Sandcastles
AI short-form script generation
Yes
Yes
Hook generation (text / audio / visual)
Yes
Yes
Strategy-aware “Cards” system
Yes
No
Video styles (storytelling, clone skit, voiceover, and more)
Yes
Limited
Granular iteration from viral posts
Yes
No
Retention controls (curiosity gap, pattern interrupts)
Yes
No

Planning & Calendar

Deciding what to post, organizing when, and tracking what gets made.

Capability
Revlis
Sandcastles
Content calendar (due vs. post dates)
Yes
No
Planning layers (audience × pillar × question)
Yes
No
Deliverable pipelines (script, approval, film, post)
Yes
No
Kanban · table · calendar views
Yes
No

Client & Team Workflow

The part a scriptwriting tool structurally can't do.

Capability
Revlis
Sandcastles
Multi-client separation
Yes
No
No-login client approval view
Yes
No
Team & editor sharing / roles
Coming soon
Seats only
Comment & review threads on assets
Yes
No

Analytics & Iteration

Your own numbers, not just other people's viral videos.

Capability
Revlis
Sandcastles
Your-brand performance analytics (Meta & TikTok)
Yes
No
Auto-generated client reports
Yes
No
Month-over-month iteration loop
Yes
No

Sandcastles is a great tool. Revlis is the whole workflow.

A scriptwriting accelerator solves one step. Running social media for clients is five steps. Here’s where Revlis goes further.

Revlis brand voice settings with sliders for tone, energy, and formality.

Your brand, captured once

Voice, audiences, offers, and content pillars live in one place. Every tool in Revlis writes from this context automatically. Update it once, and it applies everywhere.

  • Brand voice, KPIs, and content pillars
  • Audience demographics, psychographics, and emotional triggers.
  • Reusable offerings pulled straight into scripts
A Revlis post detail page showing a high-performing outlier with media, replication blueprint, and verdict score.

Don’t just plan posts. Know why they win

A task board can hold a card that says “make this.” It can’t tell you why a video won. Revlis breaks every post into the hook, the structure, the psychology, and the funnel stage, so you stop guessing.

  • Full video breakdowns
  • A clear verdict on how a post performs against the creator’s baseline
  • A Replication Blueprint you can send straight to the Laboratory
A Revlis Generate workspace with filled research cards, the Generate button, and a generated script output panel.

Scripts engineered with buyer psychology

Pick an audience, an offer, and an angle. Revlis writes the hook and the full short-form script with audio and visual direction, then lets you iterate until it’s ready to film.

  • Hook generator for text, audio, and visual hooks
  • Iterate from a viral video’s exact hook and structure
  • Curiosity-gap and pattern-interrupt controls
The Revlis content calendar in month view with colour-coded deliverables.

The month, mapped to strategy

Plan scripts, posts, carousels, and videos in one view, then switch between calendar, kanban, table, and pipeline views. Share read-only review links with clients.

  • Layered planning across audience, pillar, question, and value prop
  • Platform-aware deliverables for Video, Carousel, Story, and LinkedIn
  • Client approve, reject, and comment with no login required
A Revlis analytics overview showing account metrics, best recent posts, and performance charts.

See the pattern, not just the post

Connect Instagram and TikTok to track real performance, see which formats and themes actually convert, and let monthly reports surface the patterns automatically.

  • Social post performance analytics with the why
  • Month-over-month content iteration system
  • Client dashboards and reports with no login required

Is Revlis a Sandcastles alternative?

No. Script generation is one module. Revlis is a full operating system that runs the whole social-media workflow (strategy, research, planning, creation, and iteration) across multiple client brands. Sandcastles is excellent at the research-and-script step; Revlis builds the system around it.

You don’t have to give up the research workflow you like. Revlis does competitor, keyword, and paste-a-link research too. The reason to switch is everything around it: brand strategy, audience psychology, a real content calendar with deliverable pipelines, no-login client approvals, and your own performance analytics. One workspace instead of five tabs.

Stop copying what's viral. Start building what converts.

Bring strategy, research, scripts, client workflow, and analytics into one system, and run social media like the strategist you actually are.

psychology first, always